Entrepreneurship & Business Thinking

Entrepreneurship, business and critical thinking for kids, K–8

A real subject from kindergarten to grade 8. Students learn to spot problems, plan, set fair prices, listen to customers, work in teams and pitch an idea, one grade at a time. Every lesson comes in English, Spanish and Portuguese.

  • Kindergarten to grade 8
  • 7 topics in every grade
  • 40-minute lessons
  • English · Español · Português

New · Free to start

The Business You Build

A free business mindset check (business thinking, the mind and smart choices), a score and a safe business idea for your student's age. The Business pass ($199 per student, 12 months) adds the full skills map, every idea, the plan builder and our online business lessons for every grade, K–8. Members pay less, and Lifetime includes it free for 1 student.

  • K–2, 3–5 and 6–8
  • No student names asked
  • English · Español · Português
Start the free placement test

Why it matters

Why teach entrepreneurship and business thinking early

Entrepreneurship is more than starting a company. It is a way of thinking: notice a problem, imagine a fix, weigh costs and choices, work with people and keep going after a mistake. Research on young students points the same way.

Skills it builds

The skills behind business thinking

Each skill is taught in real lessons, and it comes back in later grades with harder problems. Here is where students meet it.

Grade by grade

A clear path from kindergarten to grade 8

Seven topics in every grade, in teaching order. Each grade has free practice and its own workbook.

Elementary: kindergarten to grade 5

All 6 business workbooks, K–5 $99.99

Middle school: grades 6 to 8

All 3 business workbooks, 6–8 $49.99

One program

How it connects with Psychology and Life Skills

Business thinking works best next to two other subjects we teach in every grade. Psychology explains how the mind works. Life Skills makes money and time part of everyday life.

Psychology

How the brain learns: attention, memory, habits, emotions, motivation and getting along. It builds the self-awareness and empathy that good business needs.

Entrepreneurship & Business Thinking

Spotting problems, inventing, prices and profit, customers, honest business and pitch day.

Life Skills

Money and time, safety, health, home and social skills, empathy and self-control. It turns business ideas into daily habits.

A real lesson

A moment from the grade 5 lesson Pitch Day

Every lesson tells the parent or teacher what to say, with a worked example, common mistakes and practice. This is the real text from the lesson.

Teach · 12 min

Pitch Day: Sell Your Big Idea in 60 Seconds

  1. Explain the five parts of a pitch, one per index card: Problem, Solution, Customer, Price, Goal.
  2. Teach strong delivery: stand tall, look at the audience, speak slowly and clearly, smile, and finish with a thank-you.
  3. Teach answering questions: listen to the whole question, pause, answer honestly, and say 'Good question, I will find out' if you do not know.

Guided practice: Check the numbers together: price, cost per item, profit per item and how many sales reach the goal. Practice the pitch once out loud with a timer. Aim for about 60 seconds.

Wrap-up: Ask: what are the five parts of a pitch? Ask: how did it feel to answer questions? What would you change next time?

Worked example

Lucia's cookie pitch: supplies for 12 cookies cost $3.00, and she sells each cookie for $1.00. Her goal is $30 profit. How many cookies must she sell?

Cost per cookie: $3.00 ÷ 12 = 25 cents. Profit per cookie: $1.00 - $0.25 = 75 cents. Cookies needed: $30.00 ÷ $0.75 = 40 cookies.

Common mistake

The goal can be anything, like 'sell a lot' or 'be famous'.

The fix: A good goal is a clear number with a time, like 'sell 60 packs by August 31', and the numbers should show it is possible.

Grade 5 has six more topics, from trade around the world to businesses that help the community. Free grade 5 practice · Grade 5 workbook

Free to try

Free things to try today

Start with something free and see how your student does.

Who it is for

For homeschool families, teachers and co-ops

Homeschool families

Teach it at home with no business background. Each lesson takes about 40 minutes and tells you what to say.

  • A full lesson for every topic, with a Quick Check, practice and Show What You Know
  • Print the workbook for a grade, or get every grade in a bundle
  • The same lessons in English, Spanish and Portuguese
  • A membership opens every subject, for up to 10 students in your household
  • One workbook, any grade$19.99
  • Business workbooks, K–5$99.996 workbooks
  • Business workbooks, 6–8$49.993 workbooks
  • Membership, every subject$29.99a month

Teachers, co-ops and microschools

Teach business thinking to a class or a co-op. One group plan covers every lesson in every subject.

  • Every lesson in every subject, in English, Spanish and Portuguese
  • Saved progress and reward points for each student
  • Every digital flashcard deck, read aloud
  • Small groupUp to 30 students$1,299a year · about $43 a student
  • GroupUp to 100 students$2,999a year · about $30 a student
  • Larger groupsMore than 100 studentsAsk us

Paid once a year. Nothing is charged until you say yes.

Questions

Questions about entrepreneurship for students

What age can students start learning entrepreneurship?
Kindergarten is a good start. Our kindergarten lessons begin with spotting everyday problems, making choices, trading and a pretend stand. Each grade builds on the one before, up to balance sheets and investor pitches in grade 8.
What does the business curriculum cover in each grade?
Seven topics a grade. Younger students learn needs, costs, customers and profit. Grades 3 to 5 add business plans, prototypes, fair prices, honest business, loans and pitch day. Grades 6 to 8 cover budgets, marketing, supply and demand, credit, contracts, income statements, balance sheets, funding and social enterprise. The full list is on this page and on our curriculum page.
How is this different from financial literacy?
Financial literacy is about managing your own money. Business thinking also covers making something people need: finding customers, setting prices, working in a team, pitching and acting honestly. Our Life Skills subject covers personal money, so students get both.
Do I need business experience to teach it?
No. Every lesson tells you what to say, step by step, with worked examples, common mistakes and the answers. A lesson takes about 40 minutes.
Can entrepreneurship count as a homeschool elective?
Many families log it as an elective, a life skills course or part of social studies. Rules differ from state to state, so check what your state asks you to keep. Workbooks and saved progress make a clear record of the work.
Is it too focused on money for young students?
No. Money is one part. Students also learn honesty, fair deals, listening to customers, teamwork, bouncing back from mistakes and businesses that help their community. Our Psychology lessons on emotions and empathy fit right alongside.
Is it available in Spanish and Portuguese?
Yes. Every lesson, workbook and practice sheet comes in English, Spanish and Portuguese, with the same content in each. A student can learn in one language and review in another.
What can I try for free?
Practice sheets for every grade, a free workbook sample, ten free cards in every flashcard deck and the free placement test. Printing needs only a free account. No card.

Start with a free business practice sheet

Pick your student's grade, print it and see what they already know.