Entrepreneurship & Business Thinking
Entrepreneurship, business and critical thinking for kids, K–8
A real subject from kindergarten to grade 8. Students learn to spot problems, plan, set fair prices, listen to customers, work in teams and pitch an idea, one grade at a time. Every lesson comes in English, Spanish and Portuguese.
- Kindergarten to grade 8
- 7 topics in every grade
- 40-minute lessons
- English · Español · Português
- ProblemThe need or trouble your business fixes for customers
- SolutionYour product or service that fixes the problem
- CustomerThe group of people most likely to buy from you
- Price$2 per pack; each pack costs 50 cents to make
- GoalEarn $90 profit by the end of summer
Goal math: $90 ÷ $1.50 = 60 packs
New · Free to start
The Business You Build
A free business mindset check (business thinking, the mind and smart choices), a score and a safe business idea for your student's age. The Business pass ($199 per student, 12 months) adds the full skills map, every idea, the plan builder and our online business lessons for every grade, K–8. Members pay less, and Lifetime includes it free for 1 student.
- K–2, 3–5 and 6–8
- No student names asked
- English · Español · Português
Why it matters
Why teach entrepreneurship and business thinking early
Entrepreneurship is more than starting a company. It is a way of thinking: notice a problem, imagine a fix, weigh costs and choices, work with people and keep going after a mistake. Research on young students points the same way.
Early start helps
In a randomized field experiment with students in the last grade of primary school, an entrepreneurship program had a robust positive effect on non-cognitive entrepreneurial skills. The researchers suggest these skills are best built at an early age.
Huber, Sloof & Van Praag (2014), European Economic Review11 percentile points
A review of 213 school programs that teach social and emotional skills, with 270,034 students from kindergarten to high school, found an 11-percentile-point gain in achievement.
Durlak et al. (2011), Child Development341 studies
Critical thinking can be taught. A review of 341 studies found the best results when students discuss ideas, work on real problems and get guidance, all together.
Abrami et al. (2015), Review of Educational Research76 experiments
Money lessons work. A review of 76 randomized experiments with more than 160,000 people found that financial education raises money knowledge and improves money habits.
Kaiser, Lusardi, Menkhoff & Urban (2022), Journal of Financial Economics
- Students want itIn a national poll, 77% of students in grades 5 to 12 said they want to be their own boss, but only half said their school offers a class on starting a business. Gallup Student Poll (2011)
- It is in the standardsThe national economics standards name entrepreneurship directly: entrepreneurs take the risk of organizing resources to make goods and services. Council for Economic Education, Standard 14
- A skill for everyoneEurope's entrepreneurship framework treats it as a life skill in three parts: ideas and opportunities, resources, and putting ideas into action. EntreComp, EU Joint Research Centre (2016)
Skills it builds
The skills behind business thinking
Each skill is taught in real lessons, and it comes back in later grades with harder problems. Here is where students meet it.
Business thinking
Every choice has a cost. Students compare benefits and costs, then see how buyers, sellers and prices work together.
- KPick One. Making Smart Choices
- Gr. 3The Next-Best Thing: Opportunity Cost
- Gr. 6Why Prices Move: Supply and Demand
Critical thinking
Students ask why, check the numbers and read results before they decide, from incentives to an income statement.
- Gr. 4Reward or Cost? The Science of Choosing
- Gr. 6Ask Before You Build: Customer Surveys
- Gr. 7Reading the Scoreboard: The Income Statement
Problem solving
Spot a problem, brainstorm fixes, build a simple prototype and improve it. Later, plan how a product gets made and delivered.
- KProblem Spotters to the Rescue
- Gr. 3Idea Storm: Brainstorm and Build a Prototype
- Gr. 8From Idea to Delivery: Operations and Supply Chains
Emotional intelligence
Business is about people. Students greet customers, see things from the buyer's side, negotiate so both sides win and lead a team.
- Gr. 2Customer Detectives
- Gr. 5Let's Make a Deal: Win-Win Negotiating
- Gr. 6Many Hands: Teams and Leadership
Communication and pitching
Students learn to say an idea clearly, then build to a 60-second pitch and, in grade 8, an investor pitch.
- Gr. 1Tell It Clearly: Sharing My Big Idea
- Gr. 5Pitch Day: Sell Your Big Idea in 60 Seconds
- Gr. 8Make the Case: The Investor Pitch
Money sense
Money in, money out, start-up costs, budgets, interest and credit, with simple math at every step.
- Gr. 2Money In, Money Out
- Gr. 3Ready, Set, Budget. Start-Up Costs
- Gr. 7Money Over Time: Accounts, Interest and Credit
Honesty and ethics
Trust is part of every good business. Students learn fair dealing, keeping promises in writing and businesses that help the community.
- Gr. 4Trust Builders: Honest Business Wins
- Gr. 7A Deal in Writing: Contracts and Fair Dealing
- Gr. 8Profit with a Purpose: Social Enterprise
Resilience
Mistakes are part of the work. Students learn to try again, take smart risks and plan for what could go wrong.
- Gr. 2Oops, Learn, Try Again
- Gr. 5Bounce Back Bosses: Smart Risks and Never Giving Up
- Gr. 8What Could Go Wrong: Managing Business Risk
Grade by grade
A clear path from kindergarten to grade 8
Seven topics in every grade, in teaching order. Each grade has free practice and its own workbook.
Elementary: kindergarten to grade 5
All 6 business workbooks, K–5 $99.99- Kindergarten
Problems, choices and first customers
- Pick One. Making Smart Choices
- Hello, Welcome, Thank You
- Things You Can Hold, Jobs People Do
- Imagine It, Build It
- Problem Spotters to the Rescue
- My Very First Pretend Stand
- Let's Make a Swap
- Grade 1
Needs, costs and sharing an idea
- What Goes Into It? Counting the Costs
- Where Does Money Come From?
- Spot a Need, Start Something
- Price Tag Detectives
- Tell It Clearly: Sharing My Big Idea
- Who Knows How? Skills and Tools at Work
- Team Jobs: Everyone Has a Part
- Grade 2
Customers, profit and trying again
- The Choice Scale
- Customer Detectives
- Business Day Planner
- Money In, Money Out
- The Resource Sort
- Sign Makers
- Oops, Learn, Try Again
- Grade 3
Plans, prototypes and competition
- My One-Page Business Plan
- Let's Make a Deal: Buyers, Sellers and Prices
- Better, Cheaper, Friendlier: Competition
- What Do You Think? Listening to Customers
- The Next-Best Thing: Opportunity Cost
- Idea Storm: Brainstorm and Build a Prototype
- Ready, Set, Budget. Start-Up Costs
- Grade 4
Brands, fair prices and honest business
- Brand Builders: Name, Logo and Message
- Trust Builders: Honest Business Wins
- Reward or Cost? The Science of Choosing
- Idea Engines: How Inventors Change the World
- Survey Squad: Find Out What Customers Want
- The Price Is Fair: Setting Smart Prices
- Ledger Legends: Tracking Profit and Loss
- Grade 5
Growing, borrowing and pitch day
- Around the World in a Lunchbox: Specialization and Trade
- From Stand to Superstar: Scaling Up a Business
- Borrow Smart: Banks, Loans and Interest
- Bounce Back Bosses: Smart Risks and Never Giving Up
- Let's Make a Deal: Win-Win Negotiating
- Pitch Day: Sell Your Big Idea in 60 Seconds
- Doing Good and Doing Business: Ideas That Help the Community
Middle school: grades 6 to 8
All 3 business workbooks, 6–8 $49.99- Grade 6
Budgets, marketing and supply and demand
- Plan the Money: A Business Budget
- One Page, One Plan: Writing a Business Plan
- Where the Money Goes: Costs and Profit Margin
- Getting Noticed: Marketing and the Four Ps
- Why Prices Move: Supply and Demand
- Ask Before You Build: Customer Surveys
- Many Hands: Teams and Leadership
- Grade 7
Credit, contracts and the income statement
- Money Over Time: Accounts, Interest and Credit
- Standing Out: Competition and Your Edge
- A Deal in Writing: Contracts and Fair Dealing
- Business Online: Selling and Staying Safe
- Reading the Scoreboard: The Income Statement
- Pricing with a Plan: Markup, Discounts and Bundles
- Earning Power: Jobs, Wages and Skills
- Grade 8
Balance sheets, investors and social enterprise
- What a Business Owns and Owes: The Balance Sheet
- Paying to Start: Loans, Investors and Crowdfunding
- Make the Case: The Investor Pitch
- From Idea to Delivery: Operations and Supply Chains
- What Could Go Wrong: Managing Business Risk
- Profit with a Purpose: Social Enterprise
- Rules of the Game: Taxes and Regulation
One program
How it connects with Psychology and Life Skills
Business thinking works best next to two other subjects we teach in every grade. Psychology explains how the mind works. Life Skills makes money and time part of everyday life.
Psychology
How the brain learns: attention, memory, habits, emotions, motivation and getting along. It builds the self-awareness and empathy that good business needs.
Entrepreneurship & Business Thinking
Spotting problems, inventing, prices and profit, customers, honest business and pitch day.
Life Skills
Money and time, safety, health, home and social skills, empathy and self-control. It turns business ideas into daily habits.
- GradeBusinessPsychologyLife Skills
- KindergartenBusinessHello, Welcome, Thank YouPsychologyFace Detectives: How Do You Feel?Life SkillsCoin Detectives: Needs and Wants
- Grade 2BusinessOops, Learn, Try AgainPsychologySelf-Talk: What I Say to MyselfLife SkillsThe Coin Shop: Counting Money and Making Change
- Grade 3BusinessWhat Do You Think? Listening to CustomersPsychologyIn Their Shoes: Empathy and Perspective-TakingLife SkillsBetter Together: Teamwork Time
- Grade 4BusinessReward or Cost? The Science of ChoosingPsychologyWorth the Wait: The Science of Waiting for MoreLife SkillsSuper Shopper: Comparing Prices Like a Pro
- Grade 5BusinessPitch Day: Sell Your Big Idea in 60 SecondsPsychologyPersuasion Detective: Who Is Trying to Change Your Mind?Life SkillsHear Me, Hear You: Listening and Speaking Clearly
- Grade 5BusinessBounce Back Bosses: Smart Risks and Never Giving UpPsychologyResilience: The Bounce-Back SkillLife SkillsNot Yet. Growing Your Brain Through Practice
- Grade 6BusinessGetting Noticed: Marketing and the Four PsPsychologyEmpathy and Perspective-TakingLife SkillsConsumer Smarts: Seeing Through Advertising
- Grade 7BusinessMoney Over Time: Accounts, Interest and CreditPsychologyThinking Errors and Cognitive BiasLife SkillsGoals, Compound Interest and the Basics of Credit
- Grade 8BusinessWhat Could Go Wrong: Managing Business RiskPsychologyMaking Decisions Under PressureLife SkillsCredit, Loans and Debt: What Borrowing Really Costs
A real lesson
A moment from the grade 5 lesson Pitch Day
Every lesson tells the parent or teacher what to say, with a worked example, common mistakes and practice. This is the real text from the lesson.
Pitch Day: Sell Your Big Idea in 60 Seconds
- Explain the five parts of a pitch, one per index card: Problem, Solution, Customer, Price, Goal.
- Teach strong delivery: stand tall, look at the audience, speak slowly and clearly, smile, and finish with a thank-you.
- Teach answering questions: listen to the whole question, pause, answer honestly, and say 'Good question, I will find out' if you do not know.
Guided practice: Check the numbers together: price, cost per item, profit per item and how many sales reach the goal. Practice the pitch once out loud with a timer. Aim for about 60 seconds.
Wrap-up: Ask: what are the five parts of a pitch? Ask: how did it feel to answer questions? What would you change next time?
Lucia's cookie pitch: supplies for 12 cookies cost $3.00, and she sells each cookie for $1.00. Her goal is $30 profit. How many cookies must she sell?
Cost per cookie: $3.00 ÷ 12 = 25 cents. Profit per cookie: $1.00 - $0.25 = 75 cents. Cookies needed: $30.00 ÷ $0.75 = 40 cookies.
The goal can be anything, like 'sell a lot' or 'be famous'.
The fix: A good goal is a clear number with a time, like 'sell 60 packs by August 31', and the numbers should show it is possible.
Grade 5 has six more topics, from trade around the world to businesses that help the community. Free grade 5 practice · Grade 5 workbook
Free to try
Free things to try today
Start with something free and see how your student does.
Business mindset check and idea finder
A free placement test, a score and a safe business idea for your student's age. The full version adds every idea and a printable plan.
Try The Business You BuildPractice sheets for every grade
50 business questions per grade, kindergarten to grade 8, with answers. Print a clean copy or one with the answer key.
Pick a gradeFree workbook sample
Pick Entrepreneurship & Business Thinking and a grade, and try the first topic of the workbook free.
Get a free sampleBusiness flashcards
Money and business words from Kindergarten to grade 8, read aloud. Ten free cards in every deck.
Try the flashcardsFree placement test
Business uses math every day. The Foundation Assessment shows where a student's gaps start in math, reading or English level.
Start the placement test
Who it is for
For homeschool families, teachers and co-ops
Homeschool families
Teach it at home with no business background. Each lesson takes about 40 minutes and tells you what to say.
- A full lesson for every topic, with a Quick Check, practice and Show What You Know
- Print the workbook for a grade, or get every grade in a bundle
- The same lessons in English, Spanish and Portuguese
- A membership opens every subject, for up to 10 students in your household
- One workbook, any grade$19.99
- Business workbooks, K–5$99.996 workbooks
- Business workbooks, 6–8$49.993 workbooks
- Membership, every subject$29.99a month
Teachers, co-ops and microschools
Teach business thinking to a class or a co-op. One group plan covers every lesson in every subject.
- Every lesson in every subject, in English, Spanish and Portuguese
- Saved progress and reward points for each student
- Every digital flashcard deck, read aloud
- Small groupUp to 30 students$1,299a year · about $43 a student
- GroupUp to 100 students$2,999a year · about $30 a student
- Larger groupsMore than 100 studentsAsk us
Paid once a year. Nothing is charged until you say yes.
Questions
Questions about entrepreneurship for students
What age can students start learning entrepreneurship?
What does the business curriculum cover in each grade?
How is this different from financial literacy?
Do I need business experience to teach it?
Can entrepreneurship count as a homeschool elective?
Is it too focused on money for young students?
Is it available in Spanish and Portuguese?
What can I try for free?
Start with a free business practice sheet
Pick your student's grade, print it and see what they already know.